Music Industry Studies (MUIN)

MUIN M100 Music Industry Forum 0 crs.

Forum is a gathering of all students and faculty in Music Industry Studies. This weekly meeting usually presents a notable guest speaker in the music industry from the local community, from Los Angeles, New York, or elsewhere. These speakers are questioned by students, faculty and by the class at-large. Forums are video taped and posted on the MIS website for on-demand viewing.

MUIN M110 Introduction to Music Industry Studies 3 crs.

This course provides students with an overview of the music industry, including the many careers it offers. The following topics will be addressed: copyright, publishing/songwriting, the functions of recording and media companies, legal issues (recording contracts, songwriting contracts, licenses etc.), touring, merchandising, motion picture music, group issues, music on the Internet, entrepreneurship, the future of the business, and ethics.

MUIN M201 Legal Issues I 3 crs.

This course builds the basic knowledge of legal issues related to the music and entertainment industries discussed in the Introduction to Music Industry, MUGN M110. This course is a more in depth survey of the legal aspects of the music industry, including copyright, music publishing, performing rights organizations, booking, management, marketing, touring, performance agreements, recording contracts, and artist royalties.

Prerequisite: MUIN M110

MUIN M215 Music Management 3 crs.

The course has two major concerns: artist management and management of musical endeavors. Students will learn that musicians and artists are music enterprises by virtue of what they do and what they create. Topics include strategic planning, managerial leadership, practical and legal issues, as well as to discern the functions and purposes of management. The goal is to show how managerial theory applies to real-world situations with respect to music and art. Students will develop a management plan for an artist or business.

Prerequisite: MUIN M201

MUIN M301 Legal Issues II 3 crs.

A survey of all business aspects of the music industry, including copyright, music publishing, performing rights organizations, licensing, record contracts, and artist royalties.

Prerequisite: MUIN M201

MUIN M310 Music Finance 3 crs.

This course provides students with the financial management knowledge needed to finance and manage cash flows in music enterprises. The following topics are addressed: obtaining capital, cost of capital, budgeting, time value of money, asset valuation, financial statement analysis, and portfolio analysis.

Prerequisite: MUIN M315 and MUIN M201

MUIN M315 Music Marketing  3 crs.

An in-depth study of the principles and application of marketing, promotion and distribution of products and services in the music industry. Case studies of various music products and companies and marketing approaches will be studied and analyzed. This course includes discussions of social networking, digital distribution platforms, “permission” marketing, and psychographics. The deliverable for this course in a comprehensive marketing plan for a product or service, one that could be a major part of a larger comprehensive strategic plan.

Prerequisite: MUIN M201

MUIN M320 Networking: The Search for New Ideas 3 crs.

Prerequisite: MUIN M110

MUIN M400 Music Entrepreneurship 3 crs.

This course will introduce students to the historic and current ways of doing business in the record industry and provide them information on the general business principles necessary to allow them to move with confidence when developing business. Students are encouraged to begin thinking like entrepreneurs (i.e. explore ways to transform ideas into action, and launch new businesses). Students will learn skills for negotiating critical resources for their new venture, and skills for clear analytical thinking, speaking and writing with emphasis on business plans and presentations. Other aspects of this course include: the relation of ethics to entrepreneurship, how entrepreneurs contribute to the local, regional, national and global economy, and fundamental issues related to entrepreneurship.

Prerequisites: MUIN M315

MUIN M415 Arts Administration 3 crs.

This course concerns the management of nonprofit side of the music and arts businesses, including symphony orchestras, schools, theatre, opera, museums, foundations, and other not for profit institutions related to music and the arts. All aspects of what defines a successful arts program will be considered: grant research and writing, organizational structures, strategic and business planning, sponsorship proposals, special events production, marketing, and legal issues.

Prerequisite: MUIN M110

MUIN M420 Contemporary Issues 3 crs.

This is an umbrella course that changes each year to accommodate new developments and trends in the music industry.

MUIN M450 Music Industry Senior Seminar 3 crs.

This is the capstone course for seniors in the various Music Industry Studies tracks: BBA, BM and BS. This course is a summation of the student’s experience in the program it is the course in which all of the dots are connected. It is the course that is the bridge between the academic pursuits of the student and the next step towards a career goal. In this course students will write a comprehensive strategic plan, they will produce “content”, and they will engage in career planning and job research and placement. In this course, all of the technology, software, production, and business skills come together in the service of a specific goal with a specific plan. Students will perfect their resumes, their social networking skills, their research skills, their interview and presentation skills, and their communication skills. Students will learn about the role of financial planning both personally as well as from a business standpoint. Students will learn about graduate education possibilities.

Prerequisite: MUIN M400

MUIN M475 Music Internship 2 crs.

This course provides students with the opportunity and responsibility to work in various companies in the music industry during their participation in the Music Industry Studies Program. Internships are essential to the understanding of how the theory of the classroom is applied to the practices of particular business; they are the key to placement. Internships may be local, national or international. Internships are encouraged in all years after the freshman year of a student’s participation in the MIS program; all will count towards the course requirements.

Prerequisite: MUIN M201

For related courses in Music Industry Studies please see MUGN courses.